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Compensation Design Group says Companies Must
Pay Extra Attention to Executive Compensation During a Downturned
Economy
NEW YORK, NY - January 8, 2002 -- As companies go
through the process of restructuring their organizations to survive
in this troubled economic environment, opportunities for restructuring
executive pay practices should not be overlooked, according to Frank
Glassner, CEO of the Compensation Design Group.
"Now is an excellent time to revamp compensation
programs with focus on three principal areas," said Glassner.
"Pay top compensation for top performance, emphasize long-term
results and seek fairness."
Glassner said that with earnings created by eliminating
unnecessary functions and non-earned incentive payouts, companies
can apply the savings to breakthrough levels of compensation for
the high performing executives and key employees who remain. "In
doing this, companies must ensure that they have the right people
at all levels so that those performers at the top will be worth
the larger sums they are paid," said Glassner.
When emphasizing long-term results, Glassner noted
that the focus should be on development of compensation programs
where the level of pay depends on the level of results achieved
by executives and key employees. "In this light, executives
eagerly welcome an opportunity to feel that they have real ownership
through stock or other equity-based incentives," said Glassner.
"The method of determining the incentive value should be fair
to both executives and shareholders, but not too unwieldy to be
applied annually."
Glassner noted that companies must also seek fairness
in designing their compensation programs - particularly during a
downturned economy. "Too often, big compensation packages and
rich incentives go to an individual who has been hired from the
outside," said Glassner. At the same time, there is a natural
tendency to pay existing executives only about as much as it takes
to keep them. After a few years of this practice, there is a gradual
loss of the most capable, the biggest risk takers."
Glassner said that the process of revamping an executive
compensation program should involve a review of the current overall
compensation programs, making note to retain the elements of the
programs that work well. Also, sunset programs that are least useful,
or the most abused, and reconstruct the balance of the existing
programs. "A company's compensation program should always carry
a clear message about the organization's strategic direction and
performance demands," said Glassner.
In closing, Glassner said, "Companies should
make the rewards as big as the challenge, dare to be different,
and bet on people -- and let them know it."
Headquartered in New York, the Compensation Design
Group focuses on delivering cost effective and customized compensation,
benefits and human resources programs. The company's team of experts
is among the nation's top professionals in the field and is dedicated
to ensuring that the client experience with the Compensation Design
Group is both rewarding and profitable.
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